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Brad When I'm not covered in flour, I'm scoping out farmer's markets and creating new recipes with my family. And whether I'm in my kitchen at home or in the bakery, you'll always find me working with fresh, all-natural ingredients. That's what it's all about-the vine-ripened tomatoes, whole grain flour, and extra virgin olive oil. When I first became a chef, I looked to the Old World (that's my Italian heritage talking) for inspiration. You won't find enormous vats or mile-long conveyor belts at our New Hampshire bakery, and that's just how I like it. We shape the dough in individual, well-seasoned pans, Rustic Crust's character reflected in the patina of each one. Authentic flavor doesn't come from taking shortcuts!

And when my wife Debbie and I became parents, it wasn't enough to serve delicious, all-natural meals. They also had to be easy and convenient, with something for the whole family. With Rustic Crust we make our own pizzas at home-sometimes arugula, fresh figs and prosciutto on one side, simple sauce and cheese on the other, Whether it's our daughter Morganne's Chicken Alfredo atop Tuscan Six Grain or our son Kyle's Classic Pesto and Mozzarella on Cheesy Herb, we all agree on Rustic Crust. And when we really don't have time or fresh toppings on hand, we enjoy Rustic Crust frozen flatbread pizzas that are already topped with the good stuff, like the vine-ripened tomatoes and dairy cheese I bring home from farmers markets.

I guess you could say I'm a bit of a Crust Crusader. I really believe that your family, like mine, deserves more than the processed food mentality. I found my inspiration in the Old World, and now, I'm happy to share it with you and yours.

Thanks, Brad